CCR Crayola Commercial Blog

 Name: __Shannon McCauley______________________ 

 

Creative Critical Reflection 

1. 1. How does your product use or challenge conventions AND how does it represent social groups or issues?  

Crayola doesn’t exactly represent a social issue however you can say that Crayola represents a social group. The brand is heavily marketed towards young children which you could claim represents a social group. You can also state that Crayola challenges conventions by being usable and sold of high quality around multiple countries for a relatively cheap price. Crayola is available to a variety of groups of people to use to express themselves.  

 

 

 

 
2. How does your product engage with audiences AND how would it be distributed as a real media text?  

Not going to lie, I don’t really understand this question all too much. I’m going to guess and say it’s asking how it would do if it was a real commercial. 

 

The product, Crayola, more specifically their crayons, engages the audience by being a hand-on product. The product allows the consumer to express themselves in a simple and healthy way. The ad can be seen as those semi-relaxing ads that some companies come out with. 

 

 

  

3. 3.How did your production skills develop throughout this project?  

Our production skill didn’t exactly evolve since it was only a two-day shot. Even so, we figured out where we work the best. Me and Rose are best as actors. Zahra is best as the camera woman while Vanessa is best as an editor.   

 

I would say that this taught me to not let anyone in my group or me, myself, film vertically. We filmed the majority of the footage in horizontal but the footage of us coloring in vertical. It really messed us up, especially since that footage was really important. From now on, I’ll make sure the person filming is filming the right way.  

 

 

 4. How did you integrate technologies – software, hardware and online – in this project?  

 

We used Rose’s phone to film our footage. Vanessa used her apple computer to edit the footage and fix our mistakes. Since the Blogger decided to be a pain, I had to upload the final product to YouTube which I believe would count.